Kids, Consumerism & Materialism - Chris Zinn

Our culture of heightened consumerism comes at a cost to our wellbeing and connection with each other. Science has shown that particularly with the young there is a causal link between low self-esteem and materialism. In early adolescence the stage is set for the use of material possessions as a coping strategy for feelings of low self-worth and marketers know it. What can we do to help kids get the best of our consumer society and avoid the real costs of having too much?